Customer experience based on state-of-the-art technology
Customer Centricity puts the customer and not the product at the centre of interest.
Customer Centricity defines the value chain in such a way that it starts with the customer: the customer's expectations, needs and wishes form the starting point. Technically, this is made possible with the SAP product range across all channels (omnichannel).
News
Customer contact: How AI can help with the approach
Läs merCustomer experience in digital commerce: Learn how artificial intelligence and technologies like SAP Emarsys are revolutionising online interactions…
Customer Engagement "Across all channels: Achieving customer proximity through innovation"
Läs merFind out how data-based technologies and artificial intelligence are revolutionising retail and enabling a seamless, personalised customer approach…
Positive customer experience due to modern technology
Läs merCustomer opinions have always played an important role in marketing. Jessica Bauer, Senior Consultant at retailsolutions, reveals how retailers can…
Our topics in the area of
"Omnichannel & Customer Centricity"
SAP Customer Activity Repository
The platform as the basis for successful retail processes
SAP Emarsys Customer Engagement
Customer engagement platform for highly personalised omnichannel experience
POSDTA
Smooth integration of POS solutions
Store Apps
Modern store management
SAP OPP
Consistent Promotional prices, centrally stored and contributed